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Kellogg on Marketing

Editor Dawn Iacobucci. Kellogg on Marketing Authors:Editor Dawn Iacobucci.
Publisher:John Wiley and Sons, Ltd
Year:2003
Serie:
Pages:428
Sizes:
Price:2704 rub.
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Book Summary:
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today"s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success". - Betsy D.Holden, President and CEO, Kraft Foods. "Kellogg on Marketing" presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing". - Robert S.Morrison, Chairman, President and CEO, The Quaker Oats Company. "The Who"s Who write on the what"s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy". - Robert A.Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it...

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