This domain is for sale! Follow Premium Domains on Twitter Site Map My Cart View cart: 0 items
 

Marketing Strategy: The Thinking Involved

Mark E. Hill. Marketing Strategy: The Thinking Involved Authors:Mark E. Hill.
Publisher:
Year:2012
Serie:
Pages:360
Sizes:
Price:9777 rub.
Buy

Book Summary:
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

More books by Mark E. Hill

Also Bought