This domain is for sale! Follow Premium Domains on Twitter Site Map My Cart View cart: 0 items
 

Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johny K. Johansson. Global Marketing: Foreign Entry, Local Marketing, and Global Management Authors:Johny K. Johansson.
Publisher:
Year:
Serie:
Pages:
Sizes:
Price:2340.8 rub.
Buy

Book Summary:
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topicsfrom a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience help students move from concept to application.

More books by Johny K. Johansson

Also Bought