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Basic Marketing

William D. Perreault Jr., E. Jerome McCarthy. Basic Marketing Authors:William D. Perreault Jr., E. Jerome McCarthy.
Publisher:McGraw-Hill Irwin
Year:2002
Serie:
Pages:
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Price:3841.6 rub.
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Book Summary:
"Basic Marketing" is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P's framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.

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