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Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever

Ian H. Gordon. Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Authors:Ian H. Gordon.
Publisher:John Wiley and Sons, Ltd
Year:1998
Serie:
Pages:336
Sizes:
Price:10411 rub.
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Book Summary:
RELATIONSHIP MARKETING New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever "This is, by far, the best book among a growing number of books on relationship marketing. It is intellectually stimulating and, at the same time, highly practical. Each chapter is both comprehensive and insightful. The last chapter on organizing for relationship marketing is indeed unique and 'out of the box' thinking." — Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University "Why recommend this book? Simple. In the growing number of volumes written on relationship marketing, very few offer real value beyond opening the mind to a newconcept for the enterprise. Gordon goes many steps further. His approach is strategic and practical at the same time, with many very helpful models, cases, and examples. No cute names, terminology or fluff...simply practical, well-grounded advice...

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