This domain is for sale! Follow Premium Domains on Twitter Site Map My Cart View cart: 0 items
 

Dictionary of Marketing Communications

Norman A. Govoni. Dictionary of Marketing Communications Authors:Norman A. Govoni.
Publisher:Sage Publications
Year:2003
Serie:
Pages:256
Sizes:
Price:3571 rub.
Buy

Book Summary:
The "Dictionary of Marketing Communications" contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

More books by Norman A. Govoni

Also Bought