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Internet Marketing Research: Theory and Practice

Ook Lee. Internet Marketing Research: Theory and Practice Authors:Ook Lee.
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Book Summary:
This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what's really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.

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