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42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real World Success

Michael Procopio, Peter Spielvogel, Natascha Thomson. 42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real World Success Authors:Michael Procopio, Peter Spielvogel, Natascha Thomson.
Publisher:
Year:2012
Serie:
Pages:152
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Price:2301 rub.
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Book Summary:
Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin. This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While there are many books on social media marketing, there are few that focus on B2B. While B2B marketing is still the commonly used term to differentiate it from business-to-consumer (B2C) marketing, social media -- and the future of marketing -- is about people-to-people (P2P) communications. In this book, social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson share their...

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