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Mastering Marketing Management (Palgrave Master Series)

Roger Cartwright. Mastering Marketing Management (Palgrave Master Series) Authors:Roger Cartwright.
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Year:2003
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Price:3028.6 rub.
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Book Summary:
Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.

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