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Leading a Marketing Team: Top Executives on Designing & Implementing Strategic Marketing Initiatives (Inside the Minds)

Aspatore Books. Leading a Marketing Team: Top Executives on Designing & Implementing Strategic Marketing Initiatives (Inside the Minds) Authors:Aspatore Books.
Publisher:
Year:2005
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Price:4989.4 rub.
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Book Summary:
Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Stewart Schaffer, Chief Marketing Officer, Lazydays RV Center ? "Effective Marketing Strategies for a Radically Changing World"; Cathy L. Lewis, Senior Vice President, Marketing, IKON Office Solutions ? "Charting Direction, Driving Growth, and Managing the Brand"; Richard J. Seif, Vice President of Sales and Marketing, The Lincoln Electric Company ?...

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