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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game

Indrajit Sinha, Thomas Foscht. Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Authors:Indrajit Sinha, Thomas Foscht.
Publisher:
Year:2007
Serie:
Pages:192
Sizes:
Price:4809 rub.
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Book Summary:
DISCLAIMER- This book is not about engaging in the blame-and-praise game for the so-called winners and losers of the current business environment. Something deeper and more substantial is afoot in business today, which is changing the familiar management script. The tables have been turned on the fortunes of many long-established firms. The authors believe that a majority of the firms that are in trouble, and those that have failed recently, have done so because they have been let down by their own marketing. Traditional marketing is now being turned on its head. The ideas of marketing and branding strategy that passed for conventional wisdom before do not hold true today. A small but growing number of innovative firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a clear and unmistakable change in the global culture. In this era of globalization and the Internet the consumer is behaving in a...

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