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Marketing in a Nutshell: Key concepts for non-specialists

Mike Meldrum, Malcolm McDonald. Marketing in a Nutshell: Key concepts for non-specialists Authors:Mike Meldrum, Malcolm McDonald.
Publisher:
Year:2007
Serie:
Pages:320
Sizes:
Price:2824 rub.
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Book Summary:
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice *Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques *Credible and expert marketing insights from leading marketing consultants especially for non-specialists

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