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Trade Show & Event Marketing: Plan, Promote & Profit

Ruth Stevens. Trade Show & Event Marketing: Plan, Promote & Profit Authors:Ruth Stevens.
Publisher:
Year:2005
Serie:
Pages:352
Sizes:
Price:5128 rub.
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Book Summary:
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company?s most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.

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