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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Authors:Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis.
Publisher:
Year:2006
Serie:
Pages:240
Sizes:
Price:2014 rub.
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Book Summary:
Good marketers know that customer-centered marketing is mandatory.A However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing. "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."- Seth Godin...

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