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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

Abaete de Azevedo, Ricardo Pomeranz. Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing Authors:Abaete de Azevedo, Ricardo Pomeranz.
Publisher:
Year:2008
Serie:
Pages:240
Sizes:
Price:3116 rub.
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Book Summary:
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over. You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to: Implement your relationship marketing program in four phases: strategic analysis,...

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