This domain is for sale! Follow Premium Domains on Twitter Site Map My Cart View cart: 0 items


Richard L. Sandhusen. Marketing Authors:Richard L. Sandhusen.
Publisher:Barron's Educational Series
Price:1751 rub.

Book Summary:
Professor Richard Sandhusen's brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems - decision support, relationship marketing, integrated marketing communication, and balanced scorecard - receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely...

More books by Richard L. Sandhusen

Also Bought