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Dictionary of Marketing Terms

Jane Imber, Betsy-Ann Toffler. Dictionary of Marketing Terms Authors:Jane Imber, Betsy-Ann Toffler.
Price:1587.5 rub.

Book Summary:
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here?s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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