This domain is for sale! Follow Premium Domains on Twitter Site Map My Cart View cart: 0 items
 

Introduction to Sport Marketing: A Practical Approach

Aaron Smith. Introduction to Sport Marketing: A Practical Approach Authors:Aaron Smith.
Publisher:Butterworth-Heinemann
Year:2008
Serie:
Pages:352
Sizes:
Price:3957.7 rub.
Buy

Book Summary:
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis. Introduction to Sport Marketing should be the first stop on any beginner sport management and marketing student's reading list.

More books by Aaron Smith

Also Bought