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Principles of Marketing: A Global Perspective

Philip Kotler, Gary Armstrong, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong, Oliver Yau. Principles of Marketing: A Global Perspective Authors:Philip Kotler, Gary Armstrong, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong, Oliver Yau.
Publisher:
Year:2008
Serie:
Pages:736
Sizes:
Price:14243.4 rub.
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Book Summary:
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily. To encourage students to stay abreast of latest developments in marketing, Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like...

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