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Film Marketing

Finola Kerrigan. Film Marketing Authors:Finola Kerrigan.
Publisher:Elsevier Butterworth-Heinemann
Price:1981 rub.

Book Summary:
Film Marketing is the first book to collate key literature on the topic in one place, explaining the concepts within them for newcomers. This theory-to-practice approach teaches what film marketing is, how it works, and how marketing principles are used to make a film successful. It also starts with an introduction to marketing to give beginners the grounding they need to further their knowledge. Even more, unlike other books on the subject, it shows the impact of social and political matters on film marketing (and vice versa) to demonstrate how students can use marketing in their film careers to connect with wider society.

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