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Analysis For Marketing Planning

Analysis For Marketing Planning Authors:
Publisher:
Year:2011
Serie:
Pages:312
Sizes:
Price:7138.3 rub.
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Book Summary:
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productís environment, customers and competitors.

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